A Shoe Company wanted to expand its business. The top management decided to send a team of marketing professionals. So, to assess market feasibility in a remote, small and a poor country. After a study of two months, the team sent a report that there was no market for shoes in this country because no one wore shoes. And Shoe Company also sent its marketing team to the same place. After a study of two months, the team concluded that the place had a great market potential. They reported that because no one wore shoes.
Reflection: Every opportunity has two sides. A person with positive thinking sees the optimistic side and makes use of the opportunity.